Sonar's graphic image took on a paranormal air when it featured two pairs of twins with very special powers. One pair had powers of telekinesis and levitation. And the other pair was able to breathe underground, and their images led to strong reactions from some feminist associations, which paradoxically increased the popularity of the festival's campaign.
Concept: Sergio Caballero / Advanced Music
Art Direction: Sergio Caballero / Advanced Music / Albert Claret (Mubimedia)
Graphic Design: Albert Claret (Mubimedia) / Advanced Music
Production: Ana Faura
Graphic Design Assistant: Qubala / Clara Hernández (Mubimedia)
Photography: Biel Capllonch
Photography Assistants: Toni Barrera / Genara Neyra