In 2004, the unstoppable Sonar engine went for another mass phenomenon, which is disparaged socially, despite its enormous popularity: the cult of tuning, or the compulsive customisation of the most common small cars. This is a completely surprising and creative subculture, in which young people invest all their money, and dream of making their car into a jewel on wheels. It is light years away from the rules of cool, and avoids clichés once again.
Concept and Art Direction: Sergio Caballero / Advanced Music
Graphic Design: Angel Uzkiano / Advanced Music
Graphic Design Assistant: Esther Pacheco
Photography: Biel Capllonch
Photography Assistants: Genara Neyra / Gartzen