Digital Music 2.0/10


For the second year running, SonarPro presents the Digital Music 2.0/10 seminars, a series of panels in collaboration with the Business Development Service of the Catalan Institute of the Cultural Industries (ICIC).

The Digital Music 2.0/10 seminars will feature national and international speakers with extensive experience in the world of music in the 2.0 environment, which they will discuss using case studies.



How to register:
If you already have your SonarPro 2010 accreditation, you just need to send us an e-mail (sonarpro@sonar.es) with the subject heading “Digital Music 2.0/10” and your name, surname, company, post, e-mail and telephone number. You will receive a confirmation e-mail from the DM2.0/10 team shortly afterwards.

N.B.:
Only for professionals with prior registration
Limited places: 200 per session
There will be a simultaneous translation service (English-Catalan)




Auditorio MACBA (Museu d’Art Contemporani de Barcelona)

Thursday 17th
03.30pm - 03.45pm Reception for those attending
03.45pm - 04.00pm Institutional presentation
07.00pm - 05.00pm Opening session. Speakers: Simon Wheller (CEO Beggars) & Scott Cohen  (VP The Orchard)
05.00pm - 05.30pm Coffee break
05.30pm - 07.30pm Brands & Music: successful cases of relationships between commercial brands and artists to reach the end consumer. Speakers: Jakob Lusensky (CEO Heartbeats Int.), Davide Bortot (Red Bull Music Academy), Mike McCready (CEO MusicXray)
07.30pm - 08.00pm Q&A with Richie Hawtin (Minus)
 
Presenter: Marcos Cuevas (CEO Layers.com)
Friday 18th
10.00am - 12.00pm Music: live, streaming and/or recorded? Speakers: Paul Brown (SVP Spotify) and Scott Cohen (VP The Orchard)
12.00pm - 12.30pm Coffee break
12.30pm - 02.30pm Music fans and social networks: the power of viral marketing using social networks. Speakers: Laura González-Estéfani Ramiro (Growth Manager, Facebook Spain), Isaac Marcet (Playground) and Mike McCready (CEO MusicXray)
 
Presenter: Marcos Cuevas (CEO Layers.com)