
For the second year running, SonarPro presents the Digital Music 2.0/10 seminars, a series of panels in collaboration with the Business Development Service of the Catalan Institute of the Cultural Industries (ICIC).
The Digital Music 2.0/10 seminars will feature national and international speakers with extensive experience in the world of music in the 2.0 environment, which they will discuss using case studies.
How to register:
If you already have your SonarPro 2010 accreditation, you just need to send us an e-mail (sonarpro@sonar.es) with the subject heading “Digital Music 2.0/10” and your name, surname, company, post, e-mail and telephone number. You will receive a confirmation e-mail from the DM2.0/10 team shortly afterwards.
N.B.:
Only for professionals with prior registration
Limited places: 200 per session
There will be a simultaneous translation service (English-Catalan)
Auditorio MACBA (Museu d’Art Contemporani de Barcelona)



| 03.30pm - 03.45pm | Reception for those attending |
| 03.45pm - 04.00pm | Institutional presentation |
| 07.00pm - 05.00pm | Opening session. Speakers: Simon Wheller (CEO Beggars) & Scott Cohen (VP The Orchard) |
| 05.00pm - 05.30pm | Coffee break |
| 05.30pm - 07.30pm | Brands & Music: successful cases of relationships between commercial brands and artists to reach the end consumer. Speakers: Jakob Lusensky (CEO Heartbeats Int.), Davide Bortot (Red Bull Music Academy), Mike McCready (CEO MusicXray) |
| 07.30pm - 08.00pm | Q&A with Richie Hawtin (Minus) |
| Presenter: Marcos Cuevas (CEO Layers.com) | |
| 10.00am - 12.00pm | Music: live, streaming and/or recorded? Speakers: Paul Brown (SVP Spotify) and Scott Cohen (VP The Orchard) |
| 12.00pm - 12.30pm | Coffee break |
| 12.30pm - 02.30pm | Music fans and social networks: the power of viral marketing using social networks. Speakers: Laura González-Estéfani Ramiro (Growth Manager, Facebook Spain), Isaac Marcet (Playground) and Mike McCready (CEO MusicXray) |
| Presenter: Marcos Cuevas (CEO Layers.com) | |


